SEARS WISH BOOK COMMERCIAL

Any kid who is old enough to remember the big fat Sears Wish Book catalog will also remember the hours they spent dreaming about, and highlighting, each item of personal choice. I recall a set of pots and pans that my mother got when I was about 6 years old. My mom, who was a wonderful home cook, helped to inspire me with this new cooking gear. It was my first exposure to the joys and fascination of cooking.

The newest Sears online Wish Book catalog intends to re-inspire a whole new generation of holiday dreamers. The commercial is about gifts people have received when young that sparked their passion and lead to future successes. The accompanying slogan reads, "Don't just give a gift, grant a wish." Because I have such great memories of the original Wish Book, you can imagine I was very pleased to be a part of this new campaign.


I'll be appearing in an upcoming Sears commercial that was shot at Surfas store (nicknamed: Chef's Paradise) in Culver City, California. The store itself is an absolutely incredible restaurant supply house that sells genuine cooking supplies used in actual operating kitchens (sans all the cutesy Rachel Ray, Emeril, Mario, or Wolfgang tags).





All photographs courtesy of Michael Sikov